I’m a dot-connector, problem re-framer, story stitcher, and momentum maker who runs on instinct but relies on data
.experience
14 years
.location
Santa Cruz, CA
.freelance
Available
.about
I believe the best experiences honor function over flash. I design with intention, not ego, guided by the idea that even a small moment of clarity or delight can shift the world just a little closer to better.
When I'm not designing, I'm tending to my beehive, hiking through the Santa Cruz Mountains, or plotting my next adventure (or ambitious house project).
.work experience
2021 — Now
Rivian
Lead Experience Strategist
Led the strategic vision for digital initiatives across the full customer journey—from retail to purchase to ownership.
2018 — 2021
ANML
Associate Creative Director
Directed a team of product designers through the end-to-end creation of apps and websites.
2015 — 2018
Razorfish
Product Design Lead
Created mobile, web, and immersive brand experiences for global clients.
2011 — 2014
RTT
Creative Consultant
Designed interactive experiences using 3D CAD data across web, apps, AR/VR, and immersive retail.
2009 — 2011
College for Creative Studies
BFA, Industrial Design
Focus on human-centered design, and physical-digital interaction
.say hello
i'm open for freelance projects, feel free to email me to see how can we collaborate